Archive for September, 2009

Copyright & IP for Websites

Thursday, September 10th, 2009

One of my earlier posts covered website copywriting, how to craft your pages to achieve objectives. As more and more websites aim to become a knowledge base or expert in their field, protecting a sites copy is becoming more and more crucial. This post covers the issues behind copyright & intellecutal property (IP) for websites, how to protect your online copy and the intellectual property that goes into a website. Looking at elements such as:

  • Domain name
  • Content
  • Images
  • Use of © & ®

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Social Media Guide – get involved & increase traffic

Friday, September 4th, 2009

Social media has been on the radar for businesses for sometime now, now adoption and use of the media as a marketing tool is on the increase. Many businesses struggle with how this can benefit them and ultimately lead to increased traffic or sales. I was kindly invited to attend a really useful seminar yesterday which was primarily to add value for clients of a local developer Intergage, the session had some great tips which are the inspiration for this post on social media – get involved & increase traffic.

If you are struggling with questions such as those below this post will hopefully give you a starting point

  • what is social media?
  • should I be on Facebook?
  • what on earth is twitter?

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