Back in June I covered the importance of capturing location based traffic searches for businesses that operate geopgraphically. Local search is still important but with the appearance of Bing and predicted increase in search market share, I would suggest including this in your strategy.
The basics are the same, think about where your customers are and monitor your site statistics to determine which location areas you wish to optimise against and include those in the meta and site content. Just as you would include a Google local business entry, complete similar for Bing Local Listing Centre.
Bing has a supplemental website area to the listing, which can be used for link to subpages, a hotel for example might link to tripadvisor ratings, online booking page, or seasonal offers.
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[...] of this strategy as more and more map results appear above optimised entries. Revisit my article on local search for more [...]