James Cope

Our next Business Link seminar series has been finalised, this next event is really important from anyone who is getting reasonable traffic to their site but visits are not converting into enquries. The session looks at the importance of effective website copy to achieve your goals, and also how to protect it once you’ve created it.

There is also more information on my previous blog article IP & Copyright for websites if you are wondering what the topic is about.

If you have not yet optimised your site, or looked at the conversion topic then I would recommend watching our previous seminar podcasts so that you are up to speed.

Outline of the seminar is below, you can download the seminar pdf for more information and dates or visit the website to book.

I would highly recommend attending this session as think it will be of great value, by all means get in touch if you would like to discuss.

“When potential customers visit your website you must give them reasons to stay, purchase goods/services and become advocates of your business.

Search engines may help people to find your site but it is the quality and clarity of your site’s content that will build solid customer relationships and drive up business. Learn how to tailor your website’s content to the needs of your potential customers and present them with compelling sales messages.

As your website and its content becomes more useful, it also becomes more valuable and is an asset that you must protect. Our first presentation provides clear hints and tips on generating excellent website content, whilst our second presentation concentrates on protecting your online rights, ensuring that your web presence is fully protected and that you are not inadvertently infringing anyone else’s rights in the process.

Seminar topics include

• How to write good web copy
• Five-step strategy
• “Three C” rule
• The science of protecting your website,and the content
• Data protection and electronic marketing

Your presenters

Roan Fair (Intergage)

Roan is a search marketing consultant who specialises in web copywriting, SEO and digital PR. He is also a qualified Google AdWords professional. He is an award-winning former journalist with 22 years’ experience

Andrew Garbett (Coffin Mew Solicitors)

Andrew specialises in intellectual property, IT and data protection law. He has acted in matters involving all types of IP rights, from complex agreements on the exploitation of patents to disputes involving image rights. He has spoken at many events both for the business and the public sector.”

Book online at http://www.eventssoutheast.co.uk/

Social Bookmarks

This entry was posted on Wednesday, December 23rd, 2009 at 3:53 pm and is filed under Seminars & Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.