James Cope

Website owners often invest a lot of time and money into optimisation of their ecommerce or business website, but find that it fails to generate sales, leads or enquiries. This usually hints that either the optimisation is being targeted incorrectly so the wrong traffic is coming to the site, or the site is not convincing enough to convert visitors to customers.

My previous post looked at how small business owners can improve their content with to put the basic building blocks in place, if you thought that topic was useful then I bring news of a new free Business Link seminar! This session will cover conversion, taking the basic ideas from our previous Google Analytics session, getting more involved in measuring visitor behaviour on the site, giving tips on how you can use tools to assess which version of a page is more powerful, watch where visitors click on your site and the path they take.

This Business Link seminar on website conversions is a must attend for anyone who is serious about their site generating sales leads and increasing enquiries. We are joined by Adrian Durow an experienced conversion specialist from Refreshed Media, I’ve seen the run through of the presentation and think it will be a really good session. To book your free place at one of our sessions in the South East visit the Business Link events page at http://www.innovationevents.co.uk

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