Archive for the ‘Google’ Category

Website Conversion Problems – Solved!

Wednesday, July 1st, 2009

Website owners often invest a lot of time and money into optimisation of their ecommerce or business website, but find that it fails to generate sales, leads or enquiries. This usually hints that either the optimisation is being targeted incorrectly so the wrong traffic is coming to the site, or the site is not convincing enough to convert visitors to customers.

My previous post looked at how small business owners can improve their content with to put the basic building blocks in place, if you thought that topic was useful then I bring news of a new free Business Link seminar! This session will cover conversion, taking the basic ideas from our previous Google Analytics session, getting more involved in measuring visitor behaviour on the site, giving tips on how you can use tools to assess which version of a page is more powerful, watch where visitors click on your site and the path they take.

This Business Link seminar on website conversions is a must attend for anyone who is serious about their site generating sales leads and increasing enquiries. We are joined by Adrian Durow an experienced conversion specialist from Refreshed Media, I’ve seen the run through of the presentation and think it will be a really good session. To book your free place at one of our sessions in the South East visit the Business Link events page at http://www.innovationevents.co.uk

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Posted in Google, Seminars & Events, Small Business, Website & eBusiness, business link, ecommerce | No Comments »

Website Review Session – from Google's perspective

Thursday, June 18th, 2009

Getting a site right that will promote its core services and products to meet the objectives of the business and all in a search engine friendly approach is the holy grail for many website owners. Business Link has its ever popular website review service that attempts to help businesses get to grips with the issue, which is by far the most in demand service of the team.

Matt Cutts of Google has recently released a video of a session he ran which is a lot more search engine focussed of course, but gives a really good insight into the balance between good site techniques to please your visitors and how these can benefit your search engine rankings.

You can watch the video at Matt’s blog at http://www.mattcutts.com/blog/webmaster-site-reviews/

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Links from Gosport SEO & eCommerce Seminar

Thursday, June 18th, 2009

Good to see you all at the seminar last night in Gosport, thanks to Charles of ICG who gave a cracking presentation. It is available online at http://www.internetconsultantsgroup.co.uk/

Below are the links that I mentioned that you may also find useful.

Search Engine Optimisation
There is a great tool that checks to see if you have the basic onsite elements at http://tools.summitmedia.co.uk/spider/

Business Link has a couple of guides as well http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1081852287

The Google Keyword Tool that can help you determine which phrases to optimise against is at https://adwords.google.co.uk/select/KeywordToolExternal

From the eCommerce session
The payment gateway comparison which can help you decide which is the most cost effective can be found at http://www.electronic-payments.co.uk/

The shopping basket software comparison which is a sister site to the above is at http://www.ecommerce-comparison.com/

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SEO 2.0 + Google Analytics – June Seminars

Wednesday, June 3rd, 2009

Have been busy this week meeting the presenters to put final finishing touches to Business Link’s June seminar series. This time it’s an update on search engine optimisation with the presenters take on SEO 2.0, youve all heard about web 2.0 well this is the next step for search engine success.

Also falling under the spotlight is Google Analytics, by far one of the most widely used stats packages the presenters show some common KPI’s that website owners should be looking at and how to get clever with the package that will save you time and money, gain more customers and bring your website visitors behaviour to life.

If you are a small or medium sized business in the South East you can come along to the seminar free of charge, visit the site http://www.innovationevents.co.uk for more details and to book your place. See you there.

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Power of local search – tip of the week

Wednesday, June 3rd, 2009

A number of the small businesses I talk to work within a specific geographic location, but often over look the power of local searches.

My tips here are usually to make sure you include mentions of the area you operate in within the usual meta data of the site, and within the body copy.

Keep it local by including testimonals from any well know local clients, people will have more confidence in your services if they are supported by a good comment from a peer in the community, a business they have heard of, or perhaps someone they know.

Add your business to Google local, its free and easy and as more and more searches seem to be including local search results its a really good technique. More information on that at http://www.google.com/local/add/splashPage?hl=en-gb&gl=GB

Local business directories and council directories are good sources of traffic, consider tripadvisor.com if you are a B&B or a hotel, checkatrade if you are a service company. Also get links from any local businesses websites that you can build working relationships with whose customers may find your own services useful.

Those are a few to start with, feel free to chip in on any that are working well for you.

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