James Cope

Our next Business Link seminar series has been finalised, this next event is really important from anyone who is getting reasonable traffic to their site but visits are not converting into enquries. The session looks at the importance of effective website copy to achieve your goals, and also how to protect it once you’ve created it.

There is also more information on my previous blog article IP & Copyright for websites if you are wondering what the topic is about.

If you have not yet optimised your site, or looked at the conversion topic then I would recommend watching our previous seminar podcasts so that you are up to speed.

Outline of the seminar is below, you can download the seminar pdf for more information and dates or visit the website to book.

I would highly recommend attending this session as think it will be of great value, by all means get in touch if you would like to discuss.

“When potential customers visit your website you must give them reasons to stay, purchase goods/services and become advocates of your business.

Search engines may help people to find your site but it is the quality and clarity of your site’s content that will build solid customer relationships and drive up business. Learn how to tailor your website’s content to the needs of your potential customers and present them with compelling sales messages.

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Our recent Business Link seminar series that covered the topics of Email Marketing and Website Conversions have been podcasted and uploaded. If you were unable to make the sessions, or could just do with a recap of the main points, they are now available to watch and download. Please note you will need to register on the site to get access to these resources.

Once registered you will also be able to see the previous topics such as SEO 2.0, Google Analytics, and Digital Branding.

These presentations give some really good hints and tips for all site owners and anyone wanting to improve their website, enhcance its marketing potential and increase enquiries.

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In a slight departure from our normal website topic based seminars, in our November seminar series we will be taking a look at online and remote working technologies to benefit your business.

Technology has now enabled businesses to be available and “on-line” 24/7, enabling rich context communication via web cams, video phones, Skype, broadband and virtual interactive environments. The advantages of using such technologies; reduced travel, quicker response times, environmental benefits and fewer missed opportunities, are many and significant. However, to harness such potential benefits requires careful planning and management — unless of course you want them to manage you!

The seminars will be a good catch up for those thinking about using Skype for their business, and there should be a show case of gadgets available on the day also.

As usual various dates around the South East starting in November, visit our Innovation Events page for more details or to book.

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The seminars have now finished and were a great success. Had some really good feedback from delegates, who especially loved Alans presentation on focussing on the customer, how to garner their trust, and get them to buy. The presentations are available online at www.businesslink.gov.uk/southeast/eventresources

For those who want to look more into eBay and how this could be a good route to market for all or some of their products there is an upcoming show in London on the 11th October that will feature a great eBay speaker Dan Wilson who has published a very successful eBay book. Details of the exhibition are at http://www.sb20.co.uk for our attendees the organisers are giving away a limited number of free places, so get in quick and quote TAMEBAY08 to get your free place.

Our next set of seminars will be coming up late October – November, and will be based around design principles and wow factor to increase your sites performance. Watch this space for early announcement, or join our eshot list by emailing innovation@businesslinksoutheast.co.uk

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