Archive for the ‘Small Business’ Category

Inbound Links – boost your ranking

Friday, July 10th, 2009

I often talk to businesses about how they spend lots of time and money optimising their website but they still struggle to get good search engine rankings. After we have looked at their onsite optimisation elements I usually ask the question ‘what’s your inbound link strategy?’

Usually businesses are plagued with calls from perhaps less reputable companies offering to get them onto page one by building links for £200-£400 pcm without any thought for relevancy. Some website owners have built their own thought through plan, however more often than not it is an area that is overlooked and unclear as to the approach to take.

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Posted in Search Engine Optimisation, Small Business, Website & eBusiness, business link | No Comments »

Website Conversion Problems – Solved!

Wednesday, July 1st, 2009

Website owners often invest a lot of time and money into optimisation of their ecommerce or business website, but find that it fails to generate sales, leads or enquiries. This usually hints that either the optimisation is being targeted incorrectly so the wrong traffic is coming to the site, or the site is not convincing enough to convert visitors to customers.

My previous post looked at how small business owners can improve their content with to put the basic building blocks in place, if you thought that topic was useful then I bring news of a new free Business Link seminar! This session will cover conversion, taking the basic ideas from our previous Google Analytics session, getting more involved in measuring visitor behaviour on the site, giving tips on how you can use tools to assess which version of a page is more powerful, watch where visitors click on your site and the path they take.

This Business Link seminar on website conversions is a must attend for anyone who is serious about their site generating sales leads and increasing enquiries. We are joined by Adrian Durow an experienced conversion specialist from Refreshed Media, I’ve seen the run through of the presentation and think it will be a really good session. To book your free place at one of our sessions in the South East visit the Business Link events page at http://www.innovationevents.co.uk

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Posted in Google, Seminars & Events, Small Business, Website & eBusiness, business link, ecommerce | No Comments »

Power of local search – tip of the week

Wednesday, June 3rd, 2009

A number of the small businesses I talk to work within a specific geographic location, but often over look the power of local searches.

My tips here are usually to make sure you include mentions of the area you operate in within the usual meta data of the site, and within the body copy.

Keep it local by including testimonals from any well know local clients, people will have more confidence in your services if they are supported by a good comment from a peer in the community, a business they have heard of, or perhaps someone they know.

Add your business to Google local, its free and easy and as more and more searches seem to be including local search results its a really good technique. More information on that at http://www.google.com/local/add/splashPage?hl=en-gb&gl=GB

Local business directories and council directories are good sources of traffic, consider tripadvisor.com if you are a B&B or a hotel, checkatrade if you are a service company. Also get links from any local businesses websites that you can build working relationships with whose customers may find your own services useful.

Those are a few to start with, feel free to chip in on any that are working well for you.

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Posted in Google, Search Engine Optimisation, Small Business, Website & eBusiness | 1 Comment »