James Cope

I was recently asked to put together a quick presentation on blogging tips for businesses, and thought it might be useful to share my Top 10 Tips for sucessful blogging here.

Why Blog?
To start with perhaps I should cover why should you bother! Well in my opinion Blogs are a great way to engage with visitors who are interested in your subject area, to build your brand, and hopefully convert them to customers at some point.

I started this blog as a way to keep businesses I meet up to date with latest developments. I often will meet business owners only once or twice, but throughout the year there is information that they could benefit from, previously I would have been unable to communicate those.

My top reasons for blogging therefore:

• Quality Content – Inbound Links & Search Engine Love
• Build Reputation – Share Knowledge & Expertise
• Convert Visitors – Garners Trust
• Engage Customers – Product / Service Feedback

That said arguably blogging is not for everyone, if you identify with these reasons more than the above, don’t start, consider outsourcing it:

• You’re Bored – Will you add real value
• It’s all Sell Sell Sell – Will turn people off, damage brand
• Website News is Old – No time?

Hopefully the potential benefits outweigh the extra effort, but if you are in doubt if blogging might work as a route to market get in touch and we can talk the issues through. For those that are here are my top tips…

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Social Bookmarks

Social media has been on the radar for businesses for sometime now, now adoption and use of the media as a marketing tool is on the increase. Many businesses struggle with how this can benefit them and ultimately lead to increased traffic or sales. I was kindly invited to attend a really useful seminar yesterday which was primarily to add value for clients of a local developer Intergage, the session had some great tips which are the inspiration for this post on social media – get involved & increase traffic.

If you are struggling with questions such as those below this post will hopefully give you a starting point

• what is social media?
• should I be on Facebook?
• what on earth is twitter?

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Social Bookmarks