James Cope

It has been accepted for some time now, that you get approximately 3-10 seconds to convince a visitor to your site that this is the site for them. Website owners often spend a lot of time thinking through where they think elements should go that will attract interest, agonising if a core product and call to action should be placed in the centre or right of the screen for example.

Business Link’s conversion seminars earlier this year looked at software that helped with that thinking process, by highlighting areas of the site that attracted the most heat or clicks. The following links might be useful if you are looking for examples.

Crazy Egg (heatmaps)
Click Density (more heatmaps)
Click Tale (visitor recording & hover maps)
Google Website Optimiser (split testing software)

Those of you that made it to the sessions will remember Adrian and his presentation, he has subsequently found a handy website that you can upload a jpg screen shot of your site to and it will generate an estimated heatmap for you for free. Perfect for those that want a quick check to see if the site elements are likely to draw visitors attention. Visit the Feng-GUI site to try it out. Would be interested to hear any of your feedback from using it.

We recorded those sessions and the upload is nearly ready, will blog as soon as ready for anyone who is interested in recapping. In the meantime if you need any of the links to the tools discussed please shout.

Social Bookmarks

One of my earlier posts covered website copywriting, how to craft your pages to achieve objectives. As more and more websites aim to become a knowledge base or expert in their field, protecting a sites copy is becoming more and more crucial. This post covers the issues behind copyright & intellecutal property (IP) for websites, how to protect your online copy and the intellectual property that goes into a website. Looking at elements such as:

• Domain name
• Content
• Images
• Use of © & ®

(more…)

Social Bookmarks