I often run and attend events on subjects such as websites, emarketing, and general ICT topics that aim to help companies improve their online presence or systems, so that they attract new customers, sell more or perform better. Most of the upcoming events that I’m attending or running are detailed below, for up to date information on the Business Link eBusiness events visit http://www.innovationevents.co.uk

Web hits are good: but buyers are better

Conversions to sales are key to making the most of your online potential Having just finished our SEO2.0 and Google Analytics series of seminars we have put together a follow on session. This will take the basics learnt and show how in more depth you can improve your website conversions. I will also include a section on email marketing for driving more traffic to the site so I think this will proove to be a session not to be missed. This session presented by Business Link and delivered by industry experts will help you target the correct visitors, attract them to your site and then help you convert them from browsers to users. Our expert speakers will discuss the latest e-mail marketing and conversion techniques to help you target your audience and then encourage them to interact and engage with you, whether as users, partners, promoters or customers. For more information and to book visit the Business Link South East events page

Events Archive

Web 2.0 & Social Marketing

Below is a note from one of our delegates with details of a Chartered Instiute of Marketing (CIM) event on Thursday. If anyone is eager to learn more on social marketing following on from our presentation then this event might be a good one to look at. From what I hear the CIM events are usually pretty good, impartial and give a good insight into the issues involved.

“As discussed, web 2.0 and social networking is becoming more prevalent. As a result of this the chartered Institute of Marketing in the South East have invited some of the founders and major players to discuss the role that social networking plays and how to make the best of it as a business. The event is taking place in Crawley, near Gatwick Airport tomorrow – Thursday evening between 6.30 and 9.30pm.

This event begins at 18:30 and is expected to finish at 21:30.

Price information

Member:	£19.60
Studying Member:	£14.70
Student:	£19.60
Guest:	£24.50 (or £19.50 by quoting ‘Need More Sales’)
A substantial buffet dinner is included in the price.
To book please call The Chartered Institute of Marketing on +44 (0) 1628 427340.

National website: www.cim.co.uk
Regional website: www.cimsoutheast.org.uk

Push your website to the next level and discover SEO 2.0! and Analytics

Unleash the full potential of your website

This new free seminar, running throughout June across the South East is presented by Business Link and delivered by industry experts will give you the ability to optimise your website for maximum efficiency and effectiveness, making customers return time and time again. Nick Stocks and Charles Ward of the Internet Consultants Group will help demystify these powerful tools.To read more about the content of the topics, or to book visit http://www.innovationevents.co.uk

Get Your Website Fit For Business

Business Link has teamed with a number of respected web marketing experts to produce, what we believe, could possibly be everything you need to know about web marketing.

BowShot, Intergage, iTeam, Key Multimedia, Adido and 4T2 will engage with you in a Question Time format session where panel discussions on all modern web marketing techniques will be lead by questions from the audience. Web marketing technology has moved on – will your website?

Topics include: how to write killer copy; free online PR resources; how blogging can position your business as the expert in its field; sell more at less cost through online video; create the ultimate landing page; understand the key issues of launching an e-commerce site; using commission only virtual salespeople; effective link building strategy so your customers can find you; give your customers what they want – a useable site; launch a new website; running a successful website; the fundamentals of SEO and how pay per click could be the most cost effective form of advertising ever invented. To name a few.

Event takes place at Bournemouth University – 10th July – 4.30pm to 7.30pm

To book a place on this high energy, fast moving event please call 0845 0707 747 or email events@businesslinksw.co.uk

e-Den.2

What is e-Den.2?
A dragon’s den where web site owners are mentored by a panel of world-class internet experts in front of an engaged and participating audience.

How it works
Four world-class internet experts mentor four entrepreneurs on key web-business issues, each providing invaluable insight and expert strategies for success. The panel share their top tips, insider knowledge and their industry expertise. There are also a number of master classes running during the refreshment and networking break, focussing on topics such as Google Adwords, SEO, Pay Per Click, and e-Marketing.

I have attended this years and last years e-Den series and would suggest that anyone who is seriously interested in improving their web presence and moving their business forward would benefit from attending this event. I have seen the mentoring given by the panel, the exposure received and the subsequent different made to candidates businesses. Its a great opportunity to pick up on some really top class consultancy for free.

Events are held at Bournemouth University – 3rd July and the final on the 18th September – 5.45pm – 9.30pm (includes buffet supper)

This event is sponsored by Business Link in Dorset, and run by Bowshot Ltd, for more details on the e-Den series and how to book visit www.e-den.biz

Maximise Your Online Potential

Our June series of events featuring the Maximising Your Online Potential seminar is nearly over. This event has been a great success and visited Southampton (Hampshire), Guildford (Surrey), Brighton (Sussex), Oxford (Oxfordshire), Maidstone (Kent).

Reading (Berkshire) on the 24th June is our final event in this series. If you missed the others and want to find out what makes a website a success, and how to market it using the growing phenomenon of social media such as Facebook, there is now a waiting list for cancellation places. Please contact ebiz@businesslinksoutheast.co.uk if you would like to be added to the list.

We were lucky to get a great turn out at these events, and had some really good feedback from attendees. If you were one of those who attended please visit the home page where you can post questions for the presenters and share your experiences with other delegates.