I am often approached by journalists to provide comment on application, business usage and trends in ICT. Some of the articles that get published are below for interest. If you are researching or writing an article and would like a comment please contact the helpful people at the PR agency for Business Link which at the time of writing is PR4

CEO Today Magazine – Make E-Commerce Work For You

Article written for CEO Today looking at E-Commerce and how it can benefit businesses. Extract below, for the full article please see the CEO Magazine Article

Selling online brings a range of benefits. Retailers can reduce the cost of processing orders and save on set-up and operational costs. Trading online also provides smaller retailers with the ability to reach a global audience and punch above their weight by trading 24/7.

Retailers can also take payment more quickly online, use the site as a catalogue for existing customers and track data from purchases to improve the offering. The online retail sector continues to perform relatively well despite the challenges of today’s economic climate.

With improvements in technology and shoppers spending more online than ever before, retailers are increasingly looking to the web to boost their revenues.

Manager & E-Manager – Adapt to survive and thrive – A question of creativity: why managers need to have creative instincts

Extract below, full article in the Manager EManagers – Creativity

Never underestimate the power of creativity – it is an essential tool if your business is going to succeed and continue to succeed. However, whilst children are nearly always wonderfully creative, acting out fantasies and performing in plays, many adults have lost, or think they’ve lost, the creative instinct or fail to recognise how important it
continues to be.

CRM ‘is an effective tool for businesses’

An article for the Experian QAS news website, see the article online

Customer Relationship Management (CRM) is extremely beneficial to businesses, it has been asserted. Business Link Advisor James Cope said that by just broadcasting a message, there is no follow up or interaction with clients.

“[With CRM] you can tailor the next message to them; you can have a whole series of messages that go out,” he commented.

Mr Cope noted that CRM does not have to be expensive and pointed out that there are several different solutions available to businesses.

“There’s a size for every company and it can do all sorts of things. I would say it would be vital to have one,” he added.

According to the latest Marketing Trends Survey from the Chartered Institute of Marketing, 21% of marketers believe the best return on investment is delivered by CRM activities. The survey revealed that those working in the financial services sector are particularly open to CRM.

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