Below are the links that I mentioned that you may also find useful.

Search Engine Optimisation
There is a great tool that checks to see if you have the basic onsite elements at http://tools.summitmedia.co.uk/spider/

Business Link has a couple of guides as well http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1081852287

The Google Keyword Tool that can help you determine which phrases to optimise against is at https://adwords.google.co.uk/select/KeywordToolExternal

From the eCommerce session
The payment gateway comparison which can help you decide which is the most cost effective can be found at http://www.electronic-payments.co.uk/

The shopping basket software comparison which is a sister site to the above is at http://www.ecommerce-comparison.com/

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Details of the seminar are below, if you would like to book your place please visit www.ebusinessseminars.co.uk

eTrader Success

In our new series of free seminars our presenters will show you how you can take advantage of the web to sell your products and services. You will be given hints and tips to ensure you make the most of your e-Trading potential, whether it is via an eBay type service or your own e-Commerce site.

The programme covers the following topics:

• Develop or improve your eBay type site
• Develop or improve your own e-Commerce site
• Increase sales, decrease costs
• Choose the right solution
• Killer product descriptions
• Winning calls to action
• Develop a successful sales strategy
• Abandoned shopping baskets
• Optimisation tips

eBay Advantage

Mark Chivers, Certified eBay Education Specialist and a leading eBay Business Developer will share his expertise on how you can increase your sales using the power of eBay. This online market place offers an easy and safe environment to sell online, with search engine optimisation, transaction processing, and quality scoring already built in. With millions of potential eBay users this is an opportunity not to be missed.

Confessions of an e-Trader

Allan Cummings will provide his “top tips” and share years of experience in marketing for online businesses such as www.iwantoneofthose.com to transform your business for substantial gain. Allan will look at marketing strategies and best practices, how to improve conversion rates and the secrets of leading sites. Most importantly, Allan will share the secret of developing trust between you and your customer

Tuesday 2nd September – The Rose Bowl, Southampton
Thursday 4th September – The Madejski Stadium, Reading
Tuesday 9th September – The Oxford Centre, Oxford
Thursday 11th September – Holiday Inn, Guildford
Wednesday 17th September – Basingstoke Country Hotel, Basingstoke
Tuesday 23rd September – Brighton Racecourse, Brighton
Thursday 25th September – The Ramada Hotel, Maidstone

Registration opens at 4.00pm. Seminars run from 4.15pm to 6.15pm.

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