James Cope

Tonight I will be running a search engine check workshop for delegates at Business Link’s open evening in Fareham.

The session is aimed at giving attendees the tools and techniques to be able to perform a basic search engine assessment of their website. For search engine success it is widely accepted that onsite optimisation accounts for only around 20% of the activity required, with the other 80% contributed by offsite online activity.

With that in mind to assess your onsite optimisation follow these basic steps:

1. Measure current visitor levels
2. Undertake search phrase/keyword research
3. Select search phrases per page
4. Check that those terms appear onsite
5. Tweak & measure

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