Are you sick of throwing money away on customer acquisition?
If you’re like most business owners, your strategy goes something like this: spend big on paid ads → wait for leads to come in → rinse and repeat every month.
The problem
It costs too much money. Not to mention, it’s not sustainable long-term. Customer acquisition costs have increased over 300% since 2013 and show no sign of slowing down…
Unless that is, you invest in sustainable customer acquisition.
Customer acquisition costs are getting prohibitively expensive for all but the largest companies, which means sustainable customer acquisition methods will become mainstream FAST.
They’re built on lead nurturing best practices. Tried-and-true methods that work far into the future.
We’re going to teach you exactly how to make that shift…
What you’ll learn:
- Why You Should Dump Traditional Acquisition ASAP
- Lead Nurturing Best Practices + Why They’re Important
- 5 Sustainable Acquisition Strategies
- And How To Measure Sustainable Growth
Ready?
Let’s go.
Why Traditional Acquisition Methods Are Dying (And What You Should Do Instead)
It’s not hyperbole to say that paid advertising isn’t what it used to be.
Traffic is getting more expensive. Competition is fiercer than ever.
If you rely solely on paid ads to acquire customers, there will come a point where it’s literally impossible to do so PROFITABLY.
And even if you can afford your advertising budget, there’s a huge problem with paid acquisition:
When you turn off the money faucet, sales stop flowing.
No slow decline. No gradual shrinkage.
They just stop.
SEO allows you to OWN traffic.
You literally RENT traffic when you run paid ads.
That’s why research from Metrics Marketer shows half of US businesses are now prioritizing organic lead generation.
Acquisition costs are skyrocketing. Things can’t continue how they’re currently going.
Businesses that rely solely on paid methods will always need to increase budget to acquire the same number of customers.
Because it’s never-ending CHURN, not customer acquisition.
The ones that invest in sustainable practices? They build ASSETS that generate growth far into the future.
Lead Nurturing Best Practices Are Your New Best Friend
Did you know that…
80% of new leads never convert without proper lead nurturing?
Almost ⅔ of businesses have no lead nurturing process whatsoever.
Making an absolutely mountain of prospects walk away confused and frustrated.
It’s lunacy.
And get this…
Businesses with strong lead nurturing practices generate 50% more sales-ready leads at a 33% LOWER cost.
Which brings us to lead nurturing best practices.
Creating meaningful connections with your prospects takes time.
- Sharing useful content that helps them
- Answering their questions along the way
- Demonstrating that you understand their struggles
That’s lead nurturing.
It’s not a get-rich-quick scheme. You can’t send a couple of emails and expect prospects to become lifelong customers.
The average lead requires 10 marketing-generated touches before they’re ready to buy. Lead nurturing IS a marathon, not a sprint.
Top Sustainable Acquisition Strategies
Ok, let’s dive into the five main strategies you should implement if you want to create a system that delivers sustainable growth…
Content Marketing
Traffic >> Ads >> Everything.
I cannot stress this enough.
If you want to dominate your market in the long-term, you NEED a strong content marketing strategy.
Why?
Good content attracts proactive prospects. Hunters, not gatherers.
They’re already looking for a solution to their problem, which means THEY find you.
You dominate the conversation by providing incredible value organically, so your prospects trust you.
37% of links on a webpage matter least when it comes to ranking. Content is king for a reason.
Remember how I told you SEO delivered compound returns?
Well, that starts with great content.
Email Marketing
Email marketing is THE best lead nurturing tactic out there.
Sending emails that provide value and educate your prospects moves them through the funnel.
Prospects who receive lead nurturing emails are 4 to 10x more likely to convert than those who don’t.
Everything about your email marketing strategy matters:
- How well you segment your lists
- Personalization
- Your cadence
- Providing value at each stage of the buyer’s journey
SEO
You knew this one was coming…
SEO continues to be one of the best long-term investments you can make for your business.
Let me ask you this…
What happens to your rankings when you stop paying for ads?
Yup, they go away.
STOP CHURNING money through paid ads.
Instead, invest your resources into long-term strategies that keep working FOR you month-after-month.
Building up your SEO delivers compound returns. Which is why organic traffic consistently outpaces paid.
Social Selling
Selling on social is huge these days.
Sure, you should be using social platforms to build your brand.
But you can also use social media to generate QUALITY leads.
Think of social as another content distribution channel.
The more value you can provide on social media, the more prospects you’ll develop organically.
Referral Programs
Your happiest customers should be your largest channel for customer acquisition.
Word of mouth referrals are literally free leads.
Happy clients mean happy referrals. And referrals convert at much higher rates.
Establish an easy-to-use referral program. Provide your customers with everything they need to spread the word.
Measure the Right Metrics
You know the old saying.
“It’s not how much you get but how much you keep.”
Too many business owners are concerned with how many leads they’re getting each month.
Not how much it costs to acquire them.
ROI > Lead Volume.
Obsess over customer acquisition costs.
You should see this number going down over time. If it’s going up, your system is broken.
Look at CLV vs CAC. Aim for a 3:1 ratio at minimum.
Not all leads are created equal. Identify which channels bring buyers to your doorstep instead of browsers.
Know which channels convert the best, and invest there.
How long does it take your leads to convert?
A healthy sales pipeline doesn’t just have a ton of MQLs… they convert quickly.
How to Build A System For Sustainable Growth?
There will come a time where running paid ads is simply unsustainable for your business.
Advertising costs are rising each year. And so is competition within online advertising.
It’s only a matter of time before your acquisition costs exceed what your business can handle.
Stop fighting against the inevitable.
Instead, build yourself a sales and marketing machine that will keep putting money in your pocket long after you’ve stopped feeding it.
If you want sustainable customer acquisition:
- Ditch expensive traditional methods
- Invest in organic, lead nurturing tactics
- Create repeatable systems that consistently bring you clients
- Measure your growth with the right metrics
