A single subscription replaces the delivery app, the POS, the kitchen printer, the booking tool, and the customer database, giving operators full ownership of every order and every guest relationship, with nothing taken per transaction.
The UK restaurant industry processes tens of millions of delivery orders every year. A significant proportion of that revenue never reaches the kitchen, it stops at the platform. DirectDine (directdine.tech) is a newly launched hospitality technology platform that sets out to correct that imbalance.
Developed by SeekaHost Technologies Ltd., DirectDine gives restaurants, bars, hotels with food operations, and multi-site groups a complete, commission-free technology stack, eight integrated portals under one login, one subscription, and one support team.
The platform is live now. A fully interactive demonstration across all eight portals is available without registration at demo.directdine.tech.
“We spent a long time speaking to restaurant owners before writing a single line of code. The same frustration came up in every conversation: ‘I built this business, I cook the food, I train the staff, and yet someone else owns my customer data and takes a cut of every order I send out.’ DirectDine was engineered to fix that. We did not bolt features together, we built eight portals on one foundation so the whole operation runs as a single system.” – Kasun Sameera, Managing Director, SeekaHost Technologies Ltd.
How is the DirectDine.tech Commission-free Platform Helping UK Independent Restaurants Keep More Profit?
A Complete Operation in Eight Portals
Rather than integrating with third-party tools, DirectDine ships with every portal an operator needs built in and maintained as part of one product:
- Branded online storefront: A mobile-optimised ordering website supporting delivery and collection, customised with the operator’s branding, menu, and pricing.
- Customer account portal: A self-service guest hub for saved addresses, reorder history, loyalty points, gift cards, and store credits.
- Admin dashboard (24 panels): The operator’s full back-office: live order management, menu editing, staff permissions, smart delivery zone pricing, promotions, and detailed reporting.
- Kitchen Display System: Real-time digital order tickets in Kanban view, colour-coded by urgency. Replaces printed tickets and kitchen printers entirely.
- Waiter app: A PIN-protected mobile tool for floor staff to take table orders and send them directly to the kitchen display.
- Driver portal: In-house delivery management with order claiming, GPS multi-leg routing, live maps, and real-time earnings tracking.
- Offline-capable POS terminal: A point-of-sale till and reservations system that continues to operate without an internet connection, automatically syncing all orders when connectivity is restored.
- Pickup display board: A customer-facing screen showing when collection orders are ready, cutting counter congestion and removing the need for staff announcements.
Built for the Full Breadth of UK Hospitality
DirectDine has been designed for every format of food and drink operation across the United Kingdom: standalone takeaways and delivery kitchens; neighbourhood restaurants; fine dining and tasting menu establishments; gastropubs and bars with kitchen service; hotel restaurants and in-room dining; and multi-site groups operating under one or more brands.
The platform’s GPS delivery zone tool lets operators draw precise geographic rings around their kitchen and set a separate delivery charge per zone, protecting unit economics on longer routes without restricting the catchment area.
No Commission, No Contracts on Entry Plans, No Surprises
DirectDine charges a flat monthly subscription, not a percentage of revenue. Operators keep every penny of their order income beyond standard payment processor fees, which are settled directly between the operator and their chosen provider, DirectDine takes no cut and never touches card data.
All eight portals are available on every plan. Three tiers cover the range of operator scale: Solo for single-site independents, Growth for operators across up to three sites, and Group for larger chains and hotel groups requiring bespoke deployment, unlimited sites, and a dedicated account manager. Solo and Growth subscriptions run month-to-month with no minimum term.
“The average independent restaurant handing over 25% commission on its delivery orders is effectively working one day in every four purely to pay the platform. That is not a technology fee, it is a structural drain on a business the owner built themselves. DirectDine replaces that cost with a fixed subscription that most operators will recover in under a month of trading through their own storefront.” — Kasun Sameera, Managing Director, SeekaHost Technologies Ltd.
On the Roadmap
SeekaHost Technologies is actively developing the next generation of features for the DirectDine platform, with the following additions scheduled for release:
- QR dine-in ordering, guests scan their table to browse the menu, order, and pay from their own device
- Native iOS and Android apps for both the waiter and driver portals
- In-venue self-service kiosk interface for restaurant entrance and hotel lobby deployments
- CRM-integrated WhatsApp and SMS marketing campaigns triggered by order history and loyalty status
- Multi-site performance dashboards with cross-location revenue and fulfilment analytics
- Direct API integrations with Xero and QuickBooks for automated financial reconciliation
- Configurable loyalty programme builder with point multipliers, stamp cards, and personalised rewards
About DirectDine and SeekaHost Technologies Ltd
DirectDine (directdine.tech) is a hospitality technology platform developed by SeekaHost Technologies Ltd., a UK-based software engineering company with development operations in the United Kingdom and India.
SeekaHost Technologies builds commercial technology products for small and medium-sized businesses across UK hospitality, scheduling, and digital publishing. The company’s current product portfolio includes DirectDine, TimeTide (timetide.app), ScreenDo, and websitehosting.app.
MEDIA ENQUIRIES:
Kasun Sameera, Managing Director — SeekaHost Technologies Ltd.
- Platform: www.directdine.tech
- Live Demo: demo.directdine.tech
- Book a Call: www.directdine.tech/contact.html
