If you want your products and ads to attract local customers, your Google Business Profile can help. Optimising your business profile, including your product listing, can help improve visibility and increase organic traffic to your product page.
Creating a product listing on your Google Business Profile lets you add up to 1,000 products, each with descriptions, details, and images, making them eligible to appear in Google Search and other Google surfaces when relevant to local customers.
This change in visibility represents a step forward in such a competitive local market. It makes the purchase journey easier for customers, as they no longer need to visit your website for certain products.
How Can You Optimise Google Product Listings?
Checklist for Setting up Product Listing
Setting up your product listing (or product catalogue) on Google Business Profile is very easy if you make sure your product description includes all the information a potential customer needs.
Let’s start with the basics of Google Shopping Management. To set up a product listing, you need to access your Google Business profile and click Edit Profile or Edit Product to open the product editor.
From there, it’s simply a case of adding accurate details about each product:
- Fill Product Name and Category: The product name must be clear and linked under the correct product category. Make sure you respect the SEO rules in the number of characters (max 60). We do this to ensure the search engine fully understands the customer’s query and can display the full title.
- Set a product price: Either a fixed price or a price range would work, make sure it is updated according to seasonal offers and discounts.
- Upload a media file: A clear, visible, readable, and realistic photo of your product. Ideally, the image should clearly showcase only the product, so both the search engine and the customer can confirm it is exactly what they are looking for. It must be accompanied by clear alt text, which provides a written description of the image.
- Call to action: When choosing it, make sure it is consistent with the product page. It can either be “Buy online” or “Learn more”.
- Select the “Free Listing option” option: This option ensures the product list appears in Google feature snippets such as Google Maps, Google Images, Google Search, and Google Shopping.
Once you have set your product listing, your products may become eligible to appear across Google’s local shopping experiences when relevant, catching a customer’s eye so they don’t have to scroll further.
Advantages of Listing Your Products on Google Business Profile
Listing your products on your Google Business Profile offers multiple advantages for your business and can help generate more enquiries, website visits and potential sales.
Alongside visibility on major Google platforms, the free listing incurs no extra cost. Your products can become visible across more Google surfaces, helping more potential customers discover your business.
Appearing in local search helps nearby customers find your business. Even if they don’t purchase, you can still benefit from increased traffic to your website. If you are launching an eCommerce now, it is easier to be noticed.
Today’s shoppers expect to compare products quickly. Google Business Profile product listings allow customers to view prices, images and key information directly in search results, making it easier for them to decide whether to visit your website or store.
Clear product information helps customers compare products more confidently, making it easier for them to make informed purchasing decisions. From a business perspective, this can help improve engagement and conversions over time.
Common Pitfalls and Mistakes to Avoid
Here’s a quick recap of what to avoid when setting up your product list:
- Uploading low-quality images: It is an instant sign of low credibility and trust.
- Failing to provide all product information: Incomplete information can confuse customers and cause them to hesitate before making a purchase.
- Leaving your product listing outdated: It must always be updated. Leaving old details, images, prices and availability damages your reputation.
Why is it Important to Add Your Product List to your Google Business Profile?
It is important to add your product list as it will improve visibility for local customers and ease the customer journey. Being precise and detailed counts as much as updating your product info according to any seasonal changes.
Keeping your product listings accurate and up to date can help improve engagement, traffic and conversions over time.
By giving customers the information they need up front, businesses can shorten the decision-making process and improve the overall shopping experience.
With regular updates and accurate information, your Google Business Profile can be a valuable way to showcase your products to local customers at no additional listing cost.
