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Nowadays, many consumers see ads as more of an annoyance than a convenience. FSB recalls how, “in the pre-digital era, direct mail earned the nickname ‘junk mail’.” Meanwhile, you might have installed ad-blocking software in order to prevent online ads from even appearing.
What all of this basically means is that, if you are striving to attract sustained attention with your own ads, you need them to be truly helpful for the people you want them to reach. Here are various forms of advertising — and tips on how you can make them ‘useful’.
How Businesses Can Make Their Ads Genuinely Informative? (Rather Than Simply ‘spammy’)
Display advertising
You would post display ads via different publishers with Mail Metro Media, for example, allowing you to advertise across the MailOnline and Metro.co.uk websites.
Mail Metro Media gives access to a creative builder tool where users can select an ad format conducive to especially informative advertising.
Paid social advertising
Facebook is a particularly appealing place to embark on paid social advertising campaigns, as it would let you target users by criteria including age, gender, location, and interests.
The more precisely you can target users, the more easily you can also provide tailored information and advice in the actual ads.
Press advertising
For example, if you run a plumbing business seeking to advertise boilers, you could detail what kind of financial savings these are capable of delivering for customers. What you don’t want an ad to do is simply degenerate into a list of statistics the reader could struggle to decipher.
Outdoor advertising
There are even digital billboards that allow brands to switch copy during campaigns and consequently keep it timely and relevant.
Email marketing
Suppose you have amassed customer email addresses via your website with a text input field inviting people to sign up for a mailing list. In that case, you will be able to send promotional emails rich in useful content.
One reason is that, with email marketing, you can garner insight into which products or services promoted in the emails seem especially reliable at leading recipients to click through to your website. You could thus use follow-up emails to elaborate on the benefits of these already well-regarded offerings.