How To Calculate Total Revenue?

How to workout revenue

What exactly is revenue?

What exactly the revenue is

Revenue (sometimes known as sales revenue) is the amount of gross income generated through the sale of goods or services. Multiplying the volume of sales with the sales price or average service price (Revenue = Sales x Average Price of Service or Sales Price) is a straightforward technique to calculate revenue. Not all revenues are equal, It’s critical for accurate accounting and reporting to be able to distinguish between different sources of revenue. This blog is to provide a complete guide on how to calculate total revenue.

Total Revenue

How to work out revenue

Total revenue includes all earnings from all sales of goods and services, independent of revenue source: sales, promotion, investments, and customer success.

Because total revenue is the sum of all income-generating channels for a corporation, it is virtually always higher than sales revenue. Total revenue is significant because it provides organizations with high knowledge of the link between prices and consumer demand for a new product or group of products at any given time.

The income statement, which is a finalized history as to how your firm fared over a specific period of time, shows total revenue. This might be a month, quarter, maybe a year, though we advocate reviewing your financial accounts on a monthly basis. The income statement is quite simple to read when compared to other reports.

Total Revenue = Price * Quantity Sold

Unlocking the data is vital to first-rate pricing plans, and nailing your price strategy is a terrific method to enhance your company’s revenue.

Calculating a company’s sales revenue can assist establish if it made a profit or suffered a loss.

1. Calculate the selling price

Verify each unit’s selling price. A company’s revenue from sales is determined by the selling price per unit. To calculate revenue from sales, a corporation that sells many things must figure out the sale price of each unit. A company that offers only one product, on the other hand, has a better chance of determining sales revenue.

2. Units Sold in Total

Determine the total number of units sold. A corporation can calculate the amount of sales revenue cash flow from operations by evaluating the number of items sold. Companies that sell a variety of products must calculate the number of units sold with each item.

3. Multiply the price by the number of units

Multiply each unit’s selling price by the overall units sold.

4. Add the Revenues from Products

Add up the revenue from each product.

Net Revenue and Gross Revenue

Net revenue and Gross revenue

Knowing the difference between the two revenues plays a crucial part in understanding revenue. A slight misconception is what might land a company in trouble with respect to Income Tax.


Net Revenue is the income a company is left with after subtracting the manufacturing expenses and other expenses or the cost of goods sold from the total income earned in a particular sale or a transaction.


Gross Revenue is the total income or all the revenue earned from a sale with no regard to any expenses made on the sale.


Sales revenue is income derived only from a company’s entire sales of goods or services. This does not include revenues from any other revenue stream that is not sales. As a result, revenue is a subset of sales. To put it another way, all sales are revenue, but not all revenue is sales.

The revenue is calculated using the sales revenue formula, which multiplies the number of units sold by the average unit price. The formula is calculated a bit differently in service-based companies: the number of clients is multiplied by the average service price.

Revenue = Sales * Average Price of Service or Sales Price

Deferred Revenue and Recognized Revenue

Recognized revenue is straightforward; it is recorded immediately after a commercial transaction is completed. You can report the entire sale in your financial accounts once it is finalized.

A subscription-based business is paid on a regular basis for goods or services that will be delivered in the future. This is known as delayed revenue since the corporation has received money before it has earned it. As a result, this must be recorded as a current liability rather than actual income. Cash flow is not the same as revenue, and perceiving them as such might be disastrous for your company. When calculating and tracking your revenue, keep this distinction in mind.

Revenue calculation is the compass through which you may navigate your entire business. It determines the options available to you (or, alternatively, what drastic evasive action you need to take to get yourself back on track). It can be used to assist in guiding the course of your firm in a variety of ways:

  1. Operating expenses planning
  2. Growth strategies determination
  3. Analyzing trends
  4. Updating pricing strategies

Revenue Reporting

Revenue reporting

When looking at the gross margin (revenue minus cost of goods sold) or financial measures like gross margin percentage (gross margin/revenue), revenue is crucial. This ratio is used to determine how much profit in business makes after subtracting the cost of goods but before taking into consideration additional expenses.

Companies can become almost creative with how they manage their top line, as you would imagine. For example, if they wished to cut the cost of their item in order to boost their top-line margins, they could lease it or sell it at a higher price. Using this strategy would result in a bigger net profit than simply selling the goods or service at its basic price.

Determining a company’s revenue is a relatively simple process. Accountants, on the other hand, can manipulate the statistics in such a way that inquiring parties are forced to go further into the financial statements to gain a better knowledge of revenue creation rather than just glancing at a single figure. This is particularly true for investors, who must understand not only a company’s revenue but also how to calculate total revenue when it changes from quarter to quarter.


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