The growth of the internet has digitized and reformed our approach to many life structures. Modern companies depend on information technologies to speed up growth, try new strategies, and reach a wider client base. IT brings much more resources to every player on the market, making the business landscape far more competitive.
While change threatens the stability of old-timers, competition forces companies to focus on progress and innovation. Stagnation gives more time for competitors to catch up and provide new solutions to potential clients.
When everyone is so good at finding ways to reach and impress new clients, businesses face unique problems with scalability. Successful companies look for opportunities to expand and internationalize their products and services. While reaching out to new customers in other countries has never been easier, business owners need digital solutions to communicate and present information in an understandable format. Different languages, traditions, and regulations oblige us to create new iterations of products and websites with adjustments that fit a targeted market.
To cover the digital side of the process, we will talk about website localization and its testing. If we target similar markets, a language change is all it takes, but different cultures may find another presentation of information more attractive. Even simpler parts of the process have unique barriers that obstruct the process. We will also discuss the reachability of a website in the final stage – that is what website localization testing is for. While you can find a fake IP address to test if the changes are active in a targeted location, residential proxies are more suitable for successful tests and can even aid you in other business tasks. Check out Smartproxy, a business-oriented provider, to learn more about their use.
What makes the localization process successful?
During localization testing, implemented changes and adjustments should demonstrate complete website support for the targeted location. The process only focuses on page iteration designed to promote the product in a different country and culture. While some content adjustments are strictly technical, it is all about client immersion. A foreign customer has to feel as if the presented information speaks directly to them. The localization process is successful if a new client does not feel like an afterthought.
Although it would be the easiest and most convenient solution, business growth is unpredictable. It is not a traditional expansion where you target the regions closest to your country of origin, but the locale that seems the most profitable.
Your website has to be internationalized
Internationalization allows your website to be presentable and understandable in other languages. It lays the perfect groundwork to adapt the website to any language if the need arises in the future. With this foundation, you won’t need to go through the entire process if a need for another localization project arises.
Unicode is a necessary technology standard to encode information presented on the internet. Because it is designed to express data in most languages and writing systems in the world, programmers will make your new website iterations compatible with every language.
Work with experienced translators
While automated online translators can help you understand the meaning of translated content, they fail in building the right sentence structure, therefore you will not get the material that properly addresses a native speaker. The experienced transcription companies will change your data into organic sentences that make sense in a targeted region and culture.
Translators can educate you about different types of text representation in other languages and present examples of native websites that use that structure. This way, you can make design changes that suit other language characters and make the website more presentable.
New website reachability
The whole point of website localization is to make a new website automatically visible to local users. Companies filter users by extracting their IP address from connection requests to present the right information based on their location.
Of course, you are most likely not working in a country you plan to target, and that is fine. By connecting to a website via a fake IP address that exists in that region, you should get the new, localized version of the website.
But why limit yourself to one potentially unreliable fake IP when you can work with residential proxies? Proxy server providers have millions of IP addresses in most countries around the world. They come from real internet service providers, so you can test the reachability and functionality of a localized website with different IPs. If every network identity gets translated information, time, date, and currency values are presented in the right format. Use every IP address to ensure the proper functionality of a changed user interface.
If everything checks out, you are ready to expand! Reaching new clients has never been easier, and if the product is relevant in the targeted location, the growth of your business might be larger and more successful than expected!