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YouTube is a powerful tool that businesses can use to reach a wider audience and grow their customer base. With over 2 and a half billion monthly active users, YouTube provides businesses with a massive platform on which to share their products, services, and brand message. However, with such a large and competitive user base, it can be difficult to stand out from the crowd and get your videos seen by potential customers.
That’s why we’ve put together this list of 7 tips and tricks that you can use to grow your business on YouTube. From optimizing your videos for SEO to using annotations and end screens to encourage viewers to take action, these tips will help you get the most out of YouTube and grow your business.
7 YouTube Tips and Tricks to Grow Your Business
Optimize Your Videos for SEO
If you want your social media videos to be seen by potential customers, it’s important to optimize them for search engine optimization (SEO). This means including relevant keywords in your video titles and descriptions so that your videos appear higher in search results. You can also use tags to edit videos for SEO.
Tags are keywords that you associate with your video; YouTube uses these tags to help categorize and index your content. With some extra work, you can make sure that your social media videos are working hard to attract new visitors to your site.
Use End Screens
End screens are a fun and useful way to promote your other videos, channels, or websites. They can also be used to guide and encourage viewers to subscribe to your channel or like your video. To add an end screen to your YouTube video, simply go to the YouTube Studio and click on the “End Screens” tab.
From there, you can add images, text, or even videos to promote whatever you like. Just make sure that your end screen appears at the end of your video and doesn’t interrupt the viewing experience. With a little creativity, end screens can be a powerful tool for growing your YouTube channel.
Create Engaging Thumbnails
One of the most important yet somehow overlooked elements of your videos is your thumbnail. This is the first thing that viewers see when they come across your video, so it’s essential that it’s eye-catching and engaging. Fortunately, there exist a few simple steps you can follow to make sure your thumbnails are up to par. First, select an image that is relevant to the video’s content and that will pique viewers’ interest.
Next, make sure the image is of high quality and resolution – after all, you want viewers to be able to see what they’re clicking on. Finally, add some text to the thumbnail – this could be the video’s title, a catchy phrase, or anything else that will grab attention. By following these tips, you can be sure that your thumbnails will help you attract more views and grow your YouTube channel.
Leverage Social Media
As the owner of a small business or even medium-sized business, you’re probably aware that promotion is key to driving traffic and boosting sales. Today, there are so many methods to promote your products or services, but the best and still the cheapest is through social media. When used appropriately, these platforms can help you reach a large audience and promote your videos to a wider audience.
So how can you use social media channels to promote your YouTube videos? First, make sure to post your videos on all of your social media platforms. This will help to increase the visibility of your videos and ensure that they are seen by as many people as possible. Additionally, consider using paid promotion tools, such as Facebook ads or Twitter-promoted tweets.
These tools allow you to target a specific audience and significantly increase the reach of your videos. Finally, remember to include links to your videos in your email signature and on your website. By taking advantage of all of these various promotional channels, you can greatly increase the number of views on your YouTube videos and boost traffic to your website.
Collaborate With Other YouTubers
One of the most effective and best ways to get more eyeballs on your YouTube videos is to participate in collaborations with other YouTubers who have similar audiences. There are a few different methods you can try for collaborating with other creators on YouTube.
For example, you could do a joint Q&A video, host each other in vlogs, or even just promote each other’s content in your own videos. The key is to find another YouTuber who has a similar target audience as you so that you can reach new potential customers through their channel.
Run Paid Ads
If you want guaranteed exposure for your YouTube videos, then running paid ads is the way to go. YouTube offers you a few different ad formats, including in-stream ads (ads that play before, during, or after a video), discovery ads (ads that appear in the search results or as recommendations), and bumper ads (short, non-skippable ads). Paid ads are a good way to get more views on your videos because they put your content in front of users who are already interested in what you have to say.
Use Copyright-Free Music & SFX
Some sources may require you to attribute the music or SFX to them, while others may allow you to use it without attribution. Once you’ve found a source that you’re comfortable with, simply download the music or SFX files and add them to your video. With a little bit of planning, you can easily add copyright-free music and SFX to your YouTube videos and give them the professional edge that you’re looking for.
The Bottom Line
These are just a few ways you can use YouTube to grow your business—if you put in the time and effort, you’ll be surprised by how quickly you see results! Growing a successful YouTube channel takes patience, consistency, creative thinking, and a little bit of trial and error—but it’s definitely worth it in the end.